![\"The](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/The-8-Best-Email-Plugins-for-WordPress-in-2020.png\")
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Searching for a way to build your own email list of customers or just work generally work more efficiently with emails on your WordPress site?<\/p>\n
Building an email list is a great investment - it gives you an evergreen marketing asset that you can always use, no matter how your site is faring in Google and Facebook.<\/p>\n
But to grow and message your list, you need the help of some of these email plugins for WordPress.<\/p>\n
<\/p>\n
Keep reading for 8 great tools that can help you grow your email list, connect with subscribers, or otherwise just generally improve how you use email on your WordPress site.<\/p>\n
1. HubSpot<\/strong> Rather than treating all of your subscribers the same, HubSpot gives you tools to personalize your emails, which can help you boost your open rates and engagement. You can personalize your emails according to a subscriber's:<\/p>\n You'll get detailed information on how people interact with your emails, even down to the time they spent viewing each email. You can also use A\/B tests to try different variants to find the best-performing emails.<\/p>\n To grow your email list and add subscribers to your CRM, HubSpot offers a free WordPress plugin<\/a>. You can use HubSpot\u2019s drag-and-drop editor to build popups and even add live chat and chatbots to help you generate leads.<\/p>\n The plugin automatically adds leads to your CRM. From your CRM, you can:<\/p>\n If you use Gravity Forms to create your opt-in forms, the HubSpot WordPress plugin also integrates with Gravity Forms right out of the box. You can create your email opt-in form with Gravity Forms and HubSpot will automatically sync those leads with your HubSpot CRM - no action needed on your part.<\/p>\n Gravity Forms also offers a HubSpot Add-On<\/a> which gives you another way to add subscribers to your HubSpot CRM. HubSpot and its WordPress plugin are both free.<\/p>\n 2. ActiveCampaign<\/strong> Once you grow your email lists, you have a few options for sending them emails. You can:<\/p>\n You can design your emails using a drag-and-drop editor and include basic personalization, like a subscriber's name.<\/p>\n To add subscribers to ActiveCampaign from your WordPress site, you can use the official ActiveCampaign plugin at WordPress.org to create opt-in forms. Or, you can use Gravity Forms and the Gravity Forms ActiveCampaign Add-On<\/a> to create your opt-in forms with Gravity Forms.<\/p>\n ActiveCampaign offers a 14-day free trial to help you test out the service, but after that, you'll need to pay. Plans start at $9 per month for up to 500 email contacts.<\/p>\n 3. Campaign Monitor<\/strong> Once you get some subscribers, you can segment them into lists and send one-time emails or set up email automation sequences.<\/p>\n You can also use basic personalization in your emails and analyze your emails' performance using a detailed statistics dashboard.<\/p>\n Campaign Monitor offers an official WordPress plugin that lets you create and test email opt-in forms. However, the official plugin receives poor reviews, so you might want to use a third-party plugin to connect to Campaign Monitor.<\/p>\n To that end, Gravity Forms offers a Campaign Monitor Add-On<\/a> that lets you create your opt-in forms using Gravity Forms instead.<\/p>\n Campaign Monitor lets you create an account for free, but you'll need to pay to start sending emails. Plans start at $9 per month for up to 500 subscribers and 2,500 monthly emails.<\/p>\n 4. Constant Contact<\/strong> You can add subscribers to separate lists and then send them emails using Constant Contact's drag-and-drop email builder, along with basic personalization.<\/p>\n You can either send one-off emails or set up autoresponder sequences to automate your email marketing.<\/p>\n Like most of the other WordPress email plugins, Constant Contact also offers analytics and A\/B testing to help you optimize your email marketing efforts.<\/p>\n To help you use Constant Contact on WordPress, Constant Contact offers an official plugin at WordPress.org, though its ratings are mixed and some people complain about reliability. The plugin helps you create custom WordPress opt-in forms that link to your Constant Contact lists.<\/p>\n If you want a more flexible opt-in form solution, you can use Gravity Forms and the Gravity Forms Constant Contact Add-On<\/a> instead.<\/p>\n Constant Contact offers a one-month free trial, but after that, it only offers paid plans starting at $20 per month.<\/p>\n 5. EmailOctopus<\/strong> In general, EmailOctopus is just a lot more lightweight than most of the other email plugins for WordPress. You can design emails with a visual editor and set up basic automation rules, but you'll miss out on some of the advanced automation and personalization features that other plugins offer.<\/p>\n To help you grow your email lists, EmailOctopus offers an official plugin at WordPress.org. The plugin helps you create simple opt-in forms that connect to your EmailOctopus lists.<\/p>\n Gravity Forms also offers an EmailOctopus Add-On<\/a> that gives you more flexibility for designing your opt-in forms.<\/p>\n EmailOctopus<\/a> offers a free plan for up to 2,500 subscribers and 10,000 emails per month. However, the free plan includes EmailOctopus branding on the emails that you send.<\/p>\n To remove the EmailOctopus branding and increase the limits, paid plans start at $20 per month for up to 5,000 subscribers and 50,000 emails.<\/p>\n 6. Mailgun<\/strong> Mailgun, on the other hand, is focused on delivering a different type of email - transactional emails.<\/p>\n Transactional emails are automatic emails that your site sends for certain user actions\/situations like:<\/p>\n In its default configuration, WordPress can struggle to reliably send these emails. And even if WordPress is able to send them, those emails will often get stuck in recipients' spam folders because WordPress' default email sending solution lacks important authentication information.<\/p>\n Mailgun helps you fix that by offering a much more reliable way to send transactional WordPress emails. Even if you pick one of the other email plugins for WordPress on this list, you can still pair that tool with Mailgun because each plugin has a different focus.<\/p>\n Once you set it up, all of your WordPress transactional emails will automatically send via the Mailgun service instead of the default WordPress PHP mail method.<\/p>\n To connect your WordPress site to Mailgun, you can either use the official Mailgun plugin at WordPress.org or a free third-party option like Post SMTP Mailer\/Email Log.<\/p>\n Gravity Forms also has its own dedicated Mailgun Add-On<\/a> that lets you send all Gravity Forms notifications via Mailgun. This wouldn't affect the rest of your WordPress site's transactional emails, though.<\/p>\n Mailgun used to offer a limited free tier, but they've unfortunately discontinued that option. You can test out the service for free with up to 5,000 emails per month for three months. After that, \"pay as you go\" paid plans start at just $0.80 per 1,000 emails.<\/p>\n 7. Agile CRM<\/strong> You can add customers to your CRM to track their activity and manage the customer lifecycle stages. Then, you can email them using one-off messages or autoresponder sequences.<\/p>\n You can design your emails using a simple drag-and-drop editor and include personalization using the details in your CRM.<\/p>\n Once you send off some emails, you'll be able to track statistics to see how successful your efforts are. You can also use email A\/B testing to compare how different email variations perform.<\/p>\n Agile CRM offers an official WordPress plugin to help you connect your site, but the plugin is not listed at WordPress.org. The plugin will help you create email opt-in popup forms and also set up user activity tracking on your site.<\/p>\n
\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-1-hubspot.jpg\")
\nHubSpot is a free email marketing<\/a> tool and CRM that helps you both manage your customers and send them emails.<\/p>\n\n
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\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-2-activecampaign.jpg\")
\nActiveCampaign is an email marketing service that helps you segment your subscribers into lists and send them emails.<\/p>\n\n
\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-3-campaign-monitor.jpg\")
\nCampaign Monitor is another email marketing service that you can use to manage and communicate with your subscribers.<\/p>\n
\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-4-constant-contact.jpg\")
\nConstant Contact is a WordPress email plugin owned by Endurance International Group, the same company behind popular WordPress hosts like Bluehost and HostGator.<\/p>\n
\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-5-emailoctopus.jpg\")
\nEmailOctopus is an affordable email plugin for WordPress that keeps its costs down by using Amazon SES to send emails, rather than its own infrastructure.<\/p>\n
\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-6-mailgun.jpg\")
\nMailgun is a different type of WordPress email plugin. All of the other plugins on this list are focused on helping you manage your subscribers and send them custom emails (or email automation sequences).<\/p>\n\n
\n![\"\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2020\/03\/wordpress-email-plugins-7-agile-crm.jpg\")
\nAgile CRM is another CRM tool that helps you manage your customers and engage with them via emails.<\/p>\n
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